Employer branding is more important than ever.
The HireClix Employer Brand Network (EBN) wraps all of the expertise of running and optimizing targeted recruitment marketing campaigns on consumer advertising channels into a simple package for talent acquisition professionals.
Done properly, employer branding campaigns give organizations a strong competitive advantage. Candidates today are looking for more than just an enticing job title or description - they want to get a sense of why they should work at your company. Simply posting a job and expecting an influx of applicants is unrealistic in the current recruiting marketplace.
Creating positive brand impressions with potential candidates allows organizations to capture mindshare and ideally pique candidates’ interest so that they engage with their brand and ultimately apply.
Companies need to get their employer brand out to consumer marketing channels to create an opportunity to engage with candidates directly on the media channels where they spend time versus waiting for them to go to a job board to search for a position.
With the Employer Brand Network (EBN), HireClix can help elevate your recruitment marketing strategy and take your employer brand to the next level.
People are spending the majority of their time online outside of job boards. HireClix looked at the top 50 websites and associated user behavior to understand where users are spending their time online. Based on the data, users spend less than 2% of their time on job boards. This percentage includes Indeed and Linkedin as well as Glassdoor (which was not included in the top 50 websites).
Organizations need to engage with passive candidates on consumer channels during the other 98% of their time that is not spent on job boards to introduce, reinforce or re-engage their employer brands.
Understanding your organization’s employee value proposition is essential prior to activating employer branding campaigns. This will help align your content to ensure you’re sending the most effective and enticing message to your target audience.
Finding a point of connection between a potential job seeker and your organization is crucial. Just like consumers need to know the features of a product before they make a purchase, candidates need to understand the benefits of joining your organization and view your company as an employer of choice.
Candidates respond best to engaging creative. Which is why it’s important that content and messaging is not overlooked when recruitment marketing teams are attempting to break into the world of consumer advertising.
It’s crucial to grab people’s attention in an intentional and impactful way in order to cut through the noise and tell a cohesive story. Leveraging unique creative assets to showcase your employer brand can help set your organization apart from the competition and leave a lasting impression so your organization is top of mind when it’s time for a candidate to apply.
The HireClix Employer Brand Network is a technology enabled service helping you to target, retarget and diversify your brand reach on sites where previously there was zero exposure.