How are candidates influenced to apply for your jobs? Is it the first time they see your advertisement on Indeed, the LinkedIn post on your company page, or a review they read on Glassdoor? The bottom line is that all of them may influence a decision to apply at your company or not. The craft of understanding all these touchpoints and how they influence candidates is called marketing attribution. These touchpoints, the order in which they occur, and the candidates all impact your employer brand and your budget.