Webinar: The Power and Misconceptions of Multi-channel Source Attribution

How are candidates influenced to apply for your jobs? Is it the first time they see your advertisement on Indeed, the LinkedIn post on your company page, or a review they read on Glassdoor? The bottom line is that all of them may influence a decision to apply at your company or not. The craft of understanding all these touchpoints and how they influence candidates is called marketing attribution. These touchpoints, the order in which they occur, and the candidates all impact your employer brand and your budget.

Neil Costa

Neil Costa has twenty years of experience in digital & recruitment marketing, with success in marketing, strategic alliances, sales, and business development. He has a strong depth of knowledge managing ROI and P&L impact on businesses, along with extensive experience in customer-facing roles and public speaking about recruitment marketing, recruiting analytics and building an employer brand. Neil’s specialties include interactive marketing, negotiation, social media, P&L management, and marketing know-how.

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