Ninety Nine Restaurants Sees 122% Increase in Job Applications Following Career Site Transformation with HireClix
Strategic investment in a career site results in measurable ROI in just two months for hospitality industry leader
GLOUCESTER, Mass.--(BUSINESS WIRE)--The Ninety Nine Restaurant and Pub has achieved a 122% increase in applications year-over-year and 700% greater visibility on Google and artificial intelligence (AI) agents in just two months following a strategic career site transformation in partnership with HireClix, a leading recruitment marketing services company.
As a well-known casual dining chain with over 90 locations across the Northeast and New England, Ninety Nine competes for hourly and management talent tied to specific geographic locations. Before updating their career site, the outdated design and functionality sometimes led to a poor candidate experience, increased bounce rates, and lower application volume.
With HireClix, the company was able to modernize its career site into a high-performing, conversion-focused recruitment marketing channel. The new site delivers a streamlined, mobile-first candidate experience while clearly communicating the company’s culture, growth opportunities, and employee value proposition.
“As the hospitality industry continues to navigate labor shortages, high turnover, increasingly selective candidates, and more, we knew we needed a bigger competitive edge,” said Michelle Davidson, Senior Vice President of Human Resources at Ninety Nine. “Thanks to HireClix, we transformed our career site from a static job board to a dynamic marketing asset, which resulted in increased organic traffic, stronger engagement, and a rise in completed, qualified applications.”
Personalizing the candidate experience was critical to the success of Ninety Nine’s career site transformation. Leveraging HireClix’s location-based landing page services, Ninety Nine is able to highlight location-specific job opportunities, enabling store-specific recruiting efforts with QR codes, and providing a boost for search engine optimization on Google and Large Language Models (LLMs). Additionally, Ninety Nine integrated HireClix’s Second Chance pages functionality, which allows candidates to continue to engage with Ninety Nine for career opportunities, even if the original role they were interested in had been filled. In total, approximately 10% of visitors to the career page were redirected to second chance pages instead of hitting an error page, elevating the client’s ability to retain these job seekers. The candidates continued their engagement with recommended jobs rather than abandoning their search.
“In today’s labor market, where candidates are evaluating employers as thoroughly as employers evaluate candidates, career sites play an increasingly critical role in building trust and driving conversion of quality applicants,” said Neil Costa, CEO and Founder at HireClix. “HireClix’s innovative career site capabilities are helping employers turn owned channels into measurable recruiting engines. For organizations like the Ninety Nine Restaurants and Pub, that means reducing reliance on third-party job boards while strengthening long-term talent pipelines.”
This announcement comes off the back of a long line of recent career site enhancements by HireClix aimed at improving the candidate experience, including HireClix’s Second Chance Pages, HireClix’s Quick Apply feature, and HireClix’s Welcome Back functionality announced last month.
The results underscore the fact that organizations that invest in their career site are clearly seeing faster, more sustainable hiring outcomes, even amid an ever-changing job market and labor shortage challenges.
For more information about HireClix’s career site solutions, visit https://www.hireclix.com/services/career-sites.
About HireClix
HireClix is a recruitment marketing agency that provides full agency of record and strategic talent acquisition consulting services to help clients achieve their recruiting and employer branding goals. HireClix offers recruitment advertising agency services, including programmatic media buying, contract negotiations, campaign management, and creative services. Additionally, HireClix built its strategic consulting practice to support talent acquisition executives as they navigate overall strategy, recruitment technology, process optimization, program development, and many other challenges in today’s recruitment marketplace. HireClix also provides full career site development and design services on a state-of-the-art and secure content management system for employers, leading to enhancements in their employer brand and candidate experience. HireClix was founded in 2010 with a focus on helping clients achieve the best overall return on investment for their recruiting dollars and continues to be the fastest-growing recruitment advertising agency in the industry, advertising in 40+ countries around the globe for a diverse group of enterprise clients. Learn more at www.hireclix.com.
About the Ninety Nine Restaurant & Pub
The Ninety Nine Restaurant & Pub is New England’s first locally based casual restaurant company, established in 1952 at 99 State Street in Boston. Headquartered in Woburn, Massachusetts, the Ninety Nine Restaurant & Pub currently operates 93 restaurants throughout New England and upstate New York. For more information, please visit www.99restaurants.com or follow on Facebook at www.facebook.com/99restaurants and Instagram @99restaurants.
HireClix’s Commitment To Transforming Talent Acquisition
At HireClix, we're at the forefront of innovating talent acquisition strategies in a rapidly evolving job market. Our comprehensive approach covers various critical areas to cater to the challenges faced by organizations in today's dynamic landscape.
In response to the demographic shift and overall fluctuation in the job market, our commitment is to keep our Candidate Experience (CX) research up to date in order to provide invaluable insights. Our goal with this research and analysis is to help guide organizations in making decisions around their recruitment advertising investments and shape talent acquisition strategy and infrastructure - including career sites, applicant tracking systems, and social media content.
Our core expertise lies in Recruitment Marketing services. With a focus on media buying, campaign management, and creative services, we offer tailored solutions to address the fluctuations in the talent landscape. We meticulously craft recruitment marketing mixes that pinpoint the most effective candidate sources, ensuring high-quality hires while optimizing ROI.
HireClix Strategic Consulting team is comprised of top consultants with real-world talent acquisition leadership experience. We analyze recruitment systems, process and optimize technology to streamline operations and enhance your employer brand.
HireClix Career Sites are powered by a modern, consumer-grade technology which transforms your career site, making it a compelling point of contact for potential candidates. Discover how our expert designers can craft custom career sites that align seamlessly with your corporate brand guidelines, ensuring you stand out in a competitive talent market.
Employer Brand Network acts as a technological powerhouse, expanding your brand's reach across previously unexplored consumer channels. By activating employer branding campaigns on diverse platforms, we help you engage with potential candidates in spaces where your brand visibility was previously limited.