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Grandma’s Chicken Soup #6: Recruitment News Serviced Hot!

by Scott Ryan on Feb. 28, 2011

We are experiencing an interesting period in recruiting and recruitment advertising. I remember when newspaper advertising dominated how people searched for a job. Then the big job boards supplanted newspapers as the destination of choice for job-seekers looking for new opportunities. Things are changing again.

The way job-seekers are looking for a job is shifting dramatically. They are using Google, social networking sites, and job search engines to seek out employers of choice. This is a good thing. HR professionals and recruiters MUST adapt. We are almost two months into 2011. Can we afford to do the same thing we did one or two years ago? I don’t think so…

Yet, we are all inundated with articles about new job boards, recruitment widgets, trends in the industry, and what is going to be the Next Big Thing in recruiting. Below are my picks for the most interesting articles of the week that pertain to the human capital industry.

Some Social Media Stats That Even Surprised Us http://bit.ly/fyk2S3

Bottom Line: If you are not using some aspect of social media to recruit or brand, you are rapidly falling behind.

Promote Your Employment Brand via Rex Ryan and Southwest Airlines – ERE.net http://bit.ly/fQhyKt

Good article on employment branding…I just couldn’t get past the fact that the Jets beat the Patriots.

You’re Ignoring the 2nd Largest Search Engine in the World – Blogs – Community – ERE.net http://bit.ly/f5KwxY

Nice work by HireClix’s own Tony Testaverde. Great information why your organization should be using YouTube as a recruitment channel.

Employer Branding Surgery | RecruitingTrends.com http://bit.ly/g0fpqw

A couple solid nuggets about using video to promote your employment brand.

Job Search Site Testing Resume Uploads http://t.co/o1Pwy39

Please do not morph into just another big job board and resume database.  The PPC recruitment model is ready to take off as employers demand more tracking and ROI.  This could muddy the water.

If you agree or disagree with any of my comments, please let me know. If I missed any great articles, please send them along. Feel free to email me. You can reach me here: scott.ryan@hireclix.com