10 Recruitment Marketing Lessons to Start 2011
by Neil Costa on January 11, 2011
Today, HireClix is hosting its first recruitment marketing boot camp. The idea is to share the experience, information and knowledge we use every day to help our clients develop innovative recruitment marketing strategies. We will help you go beyond job boards in our six webinar boot camp on 1.11.11. Is it a lot packed into one day? YES. Is it realistic to think you will absorb it all? NO. With that fact, we decided to kick off the Boot Camp by giving you the crib notes ahead of time. Here are 10 key recruitment marketing nuggets to keep in mind during the HireClix Recruitment Marketing Boot Camp:
1. Strategy & Branding – Everything has changed and you need to break your instinct to go back to job boards. Don’t go this road alone. Online recruitment marketing is no longer cutting and pasting job descriptions. It has become a more complicated mixture, similar to consumer marketing.
2. Strategy& Branding – Allocate dollars to “test and learn” how your jobs and employment brand work on new recruitment marketing channels. You or your marketing agency will need to make fast, data-driven decisions on what works and what does not work.
3. Strategy & Branding – Make a commitment to creating, reinventing or exposing your employment brand to the world. In a universe where everyone has more access and knowledge about your organization, it will be critical to build and nurture this asset.
4. SEO = Search Engine Optimization – This is a must for anyone to you give your jobs the best chance to be found in Google’s natural or organic search. Get help from your ATS, your recruitment marketing agency, and SEO tool or even your own web team.
5. PPC = Pay-Per-Click – Indeed has passed Monster and will overtake CareerBuilder. You run the risk of falling very far behind the pack if you don’t start to sponsor jobs on Indeed, Simply Hired and JuJu in 2011.
6. PPC = Pay-Per-Click – When you do decide to sponsor your jobs, remember, all jobs are not created equal. You jobs will have different market conditions and your bidding strategy should reflect those conditions. Bids for hard to fill jobs may need to be higher.
7. Targeted Career Advertising – Monster has started to usher employers down this aisle with its Career Ad Network, but employers need toput their own brand first and target more effectively than Monster is capable of doing. Smart employers will build their own targeted campaigns to target passive candidates, drive diversity goals and more.
8. Social Recruiting– Facebook had 50 million users as of October 2007 and three years later has over 500 million users. Your ability to target talent by education, employer and other categories is awesome. Enough said.
9. Social Recruiting – Twitter, YouTube and Blogging are becoming key channels for your employment brand. Build blog content and video content to tell your story and the stories of the people who make your organization. Content development is critical to success in today’s online world.
10. Social Recruiting – LinkedIn is getting better and better each day. Watch their innovation and be an early user of their products – Direct Ads, LinkedIn Apps and more.
11. BONUS – Social Recruiting – You and your team should setup your Branch Out profile on Facebook – Can you really afford not to? http://branchout.com/
The recovery is happening and your recruiting team will be stretched to find great candidates this year. The same old strategies will not work because candidates behave differently. Candidates now go beyond job boards. You will need a fresh approach and we hope to give you a few nuggets of knowledge to help shape your 2011 game plan.
If you are on twitter – follow us on Tuesday @hireclix or check out the #hcbootcamp hash tag to get key snippets of the day’s events. HireClix Recruitment Marketing Boot Camp Webinars at 9:00, 11:00, 1:00, 3:00, 5:00, 7:00 – all times Eastern.