Recruiting SEO

Search Engine Optimization (SEO) is a critical component to any interactive recruiting strategy. Just in case, let’s make sure you understand the fundamental question – What is SEO?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results. Source – Wikipedia.

Why is this so important to corporate recruiting? The best way to create SEO value for your recruiting efforts is to start thinking strategically about content. You need properly expose and structure your jobs to be found by search engines and commit to creating great content about your organization. Guess who has control over all of the content? YOU. You have the job descriptions. You know which ones are open or closed. You have the latest news about your company. You have all the resources and stories about why you are a great employment brand. Maybe you have an active recruiting blog to give candidates an inside look.  It may seem strange at first glance but employer branding plays a big part in your SEO strategy.

These are the building blocks to deliver you quality candidates. These aren’t the lazy candidates or serial applicants either, these are the ones who are digging in and doing research about your company. The best part about candidates you attract through SEO…..they are free. No job posting fees, no headhunters, no advertising. Just your team sharing the real stories of what it is like to be a part of your organization, allowing you to connect with smart and curious candidates.

How do we help? First, we help you strategically select the best approach to having your jobs found by the search engines. Some ATS systems don’t make it easy to have your jobs found by Google but we can usually recommend a cost-effective and efficient option to get your jobs out there. Next, content development is critical. HireClix helps you set the recruiting content in motion and then keep it cranking. We help you write it, distribute it and optimize it so the search engines can find you. There is a combination of art and science to make a solid SEO strategy work and there are no short cuts. Recruiting SEO is a long term investment and HireClix firmly believes that most employment brands have great stories to tell about culture, team building and the overall working environment. Showcase the best of your organization. HireClix helps your corporate recruiting team easily get these stories in front of candidates by making your jobs accessible, creating blogs, developing podcasts, leveraging online video and much more.

For recruiting SEO, content is king – be original – no tricks. We can help you invest in a corporate recruiting SEO strategy to help find the best talent in 2010 and beyond.  Let us help you start building a search engine optimization strategy today – contact@hireclix.com.