Pay-Per-Click

This is where the rubber meets the road for corporate recruiters trying to make a change to their recruitment marketing mix.  Now it is time to really learn how to leverage interactive marketing.  Search Engine Marketing (SEM) or Pay-Per-Click (PPC) marketing is something you can no longer avoid, so don’t. Embrace it.  Let us be your trusted guide so you can leverage our expertise and build some success developing a new way to optimize your recruiting dollars.

Paid search marketing spend in the U.S. will grow from $13 billion in 2009 to $26 billion by the year 2014 and you can bet the amount of dollars spent on PPC recruiting is going to mirror that trend.  In today’s search engine marketing environment, the recruitment advertising is dominated by the job boards and a handful of employment brands.  So what does this mean for you.  You pay your job posting fees and the job boards take your money and spend it online to build their brand – not yours.  It is time to take those same dollars and get back to building your employer brand directly with prospective candidates.

Indeed, SimplyHired, JuJu continue to attend ERE and other industry events because they are actually helping people make a difference in their recruitment efforts. This new market can seem imposing and it can be difficult to determine where to begin. Consider the ERE  article which talks about the growing use of general search engines for a job search. You are already stretched across too many priorities so when can you find time to learn about Google, Bing and Yahoo advertising tools.  You are probably short staffed but still feel the need to get better results. Leveraging PPC for recruitment marketing is a lot to handle but it doesn’t mean you have to avoid trying something new.

PPC campaigns take time and know how. A typical PPC recruitment campaign will cause you to manage the budget and then the bidding per click on each particular job opening. This often requires you to monitor the advertised job opening on a daily basis, interpret the activity and make key decisions on how to optimize the campaign.  This isn’t a job posting, it is up to your elbows online marketing analysis.   We have a nimble team of experts versed in building Pay-per-Click recruitment marketing campaigns for your employment brand. Our team leverages years of experience running online recruitment marketing campaigns and delivers a customized approach for your hiring needs. Connect with us to get a free evaluation of your recruitment marketing plans.

There is no time like the present.  The truth is that brand marketers have already shifted billions of dollars to PPC because it is more efficient. Google has become one of the most valuable and profitable companies in the world because it works.   The job aggregators have done a great job making search engine marketing a very usable and viable tool for corporate recruiting and the time is now.  The challenge is that PPC isn’t a project you have bandwidth to take on given all of the other demands on you.  This is where HireClix can help.  Let us work with you to get started in an effective way without breaking the bank.  Over time, we help you optimize your recruitment advertising budget away from job boards and across more efficient channels, including PPC recruitment advertising.

HireClix’s Pay Per Click Services Include:

  • * Pay per click marketing strategy consultation
  • * Analysis of Job Search Engine Marketing opportunities – Indeed, SimplyHired, JuJu and TopUSA Jobs
  • * Analysis of major Search Engine Marketing opportunities – Google, Yahoo, Bing, etc.
  • * Keyword research, discovery, and development
  • * Ad copy creation
  • * Landing page and creative design that support pay per click advertising efforts
  • * PPC detailed bid management
  • * Customizable PPC reports for up to date performance on your jobs.

Change is happening and we can help. Our job is to help your team develop a winning strategy and with our commitment to zealous support, you won’t be disappointed.  We are here to help you learn about Pay-per-Click recruitment marketing, reach us at contact@hireclix.com or 617.899.1166.