Carla Vallone

 

Director of Marketing and Communications, HireClix

Carla Vallone joined HireClix LLC in its inaugural year as Director of Public Relations and Communications.  Carla specializes in bringing a voice to brands via media and blogger relations, creative communications and social media as components of integrated marketing campaigns.  During her 15 years in public relations and marketing Carla has worked for and represented Fortune 100 companies as well as dynamic start-up companies. 

She began her career in New York City at Burson-Marsteller, a leading worldwide public relations firm that is now a part of WPP Group.  For five years she trained in the marketing division learning the core practice of public relations.  There she worked on some of America’s most well-known brands including Kelloggs, Enfamil, Sunbeam and Sony.  During her second tour at Burson-Marsteller she co-managed the agency’s San Diego office.

Building on her public relations experience, Carla’s next move was to Kellogg’s headquarters in Battle Creek, Michigan. There she implemented a variety of promotions to drive brand awareness and create product trial for Morningstar Farms veggie foods.

In 2002 Carla joined Segway Inc., maker of the Segway Personal Transporter, where she was a key member of the go-to-market team.  For five years Carla led all public relations and communications for the company including corporate, crisis, and business-to-business communications, product publicity,  and regulatory communications.  She implemented strategies to protect the company’s brand reputation from risks including state and municipal legislative limitations, perceived safety concerns, product liability allegations and two major product recalls.  During her tenure she also grew the public relations practice at Segway from domestic to international and oversaw media activity in five countries. 

In 2008 Carla served as senior communications manager for Qualcomm CDMA Technologies (QCT), the world’s leading provider of wireless chipsets.  She increased QCT’s presence in business media with key placements in the Wall Street Journal and Forbes.com.  She and her colleagues also devised strategies to help the division enter the social media sphere by producing a Web 2.0 newsroom, press releases and social media feeds, videos and e-newsletters.

Most recently Carla has provided consulting services for a variety of clients in the healthcare, artisanal food and literary business sectors.

Carla lives with her family in sunny Southern California and enjoys gourmet cooking, entertaining and watching her daughter play dress up.